about

As the sole designer at Splash, I led all design and user experience efforts across the company. I collaborated closely with PMs, engineers (front and back end), operations, marketing, sales, the CEO, and COO. My approach was rooted in data, combining A/B experiments, UX research, competitor audits, and user session replays to drive design decisions.

BlakThumb is an end-to-end ERP platform built for the cannabis industry—connecting cultivation, extraction, production, packaging, distribution, and retail into one unified system. It integrates directly with state compliance systems like Metrc and Biotrack, enabling real-time tracking and regulation. The platform supports inventory forecasting, production planning, multi-level BOMs, and SKU management, empowering cannabis operators to scale efficiently.

At Zoovu, I was responsible for UIUX and product design across both B2C and B2B experiences, helping top global brands deliver smarter digital shopping journeys through Zoovu’s AI-powered SaaS platform. I worked closely with cross-functional international teams and clients to design intuitive, high-converting product discovery tools at scale.

Clients included: Microsoft, Amazon, Spotify, GE, 3M, Bose, Canon, Bosch, Trek, Dick’s Sporting Goods, KitchenAid, Whirlpool, Maytag, Nespresso, and Bayer.

At Spare Music, I led product design for a scaling music distribution platform, helping independent artists and labels easily upload, manage, and monetize their music across major streaming services. I focused on improving the user experience, driving user growth, and building scalable systems to support long-term expansion.

At DiversyFund, I worked across product and marketing to design experiences that helped everyday investors access real estate investment opportunities. I focused on both the internal investing platform and customer-facing touchpoints to improve clarity, trust, and conversion.

At Vendilli Digital Group, I designed custom websites, logos, and brand identities for a wide range of B2B and B2C clients. From early discovery to polished launch, I focused on creating conversion-driven digital experiences and visual systems that aligned with each client’s business goals, audience, and industry.

For over a decade, I’ve partnered with clients across industries to bring ideas to life through design. My freelance work has spanned everything from brand identity and marketing to digital products and physical goods — helping startups, small businesses, and creators build visuals that stick and experiences that scale